Marketwatch Profiles Auletta


MarketWatch's Jon Friedman celebrates Ken's new Google book and muses on what subject the media writer should tackle next.

I'll get this out of the way right now: Ken Auletta is the best media writer around. In fact, nobody really comes close…

The rise of Google prompted Auletta to tackle some key issues in journalism today: How have some of traditional media committed "suicide" by their apparent arrogance and unwillingness to embrace the new media until it was too late? Why didn't newspapers rush to create digital newsrooms?

"Newspapers should have jumped in and invested in digital (companies)," Auletta stressed. An operation such as Google's YouTube, which has caught fire by showing clips of TV shows and the occasional oddball viral video of the day, shouldn't have been viewed as a rival.

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