Ken Auletta
 
 

About Ken

Ken Auletta has written the Annals of Communications for The New Yorker magazine since 1992. He is the author of twelve books, including five national bestsellers—Three blind Mice: How the TV Networks Lost Their Way; Greed and Glory On Wall Street: The Fall of the House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; and Googled: The End Of The World As We Know It. His twelfth book, Frenemies: The Epic Disruption of the Ad Business (And Everything Else), was published in June 2018.

 

Photo by JD Lasica (Creative Commons)

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FEATURED ARTICLES

HOW THE MATH MEN OVERTHREW THE MAD MEN

THE NEW YORKER - MAY 21, 2018

Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence.

DON’T MESS WITH ROY COHN

ESQUIRE - DECEMBER 1978

A ruthless master of dirty tricks, he smeared the reputations of his political enemies, helped send the Rosenbergs to the electric chair, and had more than one Mafia don on speed dial. But his most enduring legacy is Donald Trump, whom he took under his wing in the 1970s. In Ken’s 1978 Esquire profile, we meet the man who tutored the president in the dark arts of gossip, power, and politics.

THE HIDDEN SUCCESSION NEWS IN RUPERT MURDOCH’S SALE OF FOX ENTERTAINMENT TO DISNEY

The New Yorker - December 15, 2017

Murdoch faces a “Sophie’s Choice” between his sons Robert and Lachlan. The sale turns Fox into a company focussed on news and sports, which are Lachlan Murdoch’s great passions.

OUTSIDE THE BOX

THE NEW YORKER - FEBRUARY 3, 2014

A profile of Netflix CEO and founder, Reed Hastings. In 2000 Netflix had only about three hundred thousand subscribers and relied on the U.S. Postal Service to deliver its DVDs; the company was losing money. Hastings proposed a sale to Blockbuster. Blockbuster wasn’t interested. What a momentous business mistake.


Most Recent book

 
 

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

 

FRENEMIES

THE EPIC DISRUPTION OF THE AD BUSINESS
(AND EVERYTHING ELSE)

 
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SOME News about Ken