How the Math Men Overthrew the Mad Men
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before Congress, in April.
The New Yorker, May 21, 2018

The Rise, Reign, and Fall of W.P.P.'s Martin Sorrell
On the C.E.O. of the world's largest advertising-and-marketing agency, after his forced retirement by the company board.
The New Yorker, April 17, 2018

The Hidden Succession News in Rupert Murdoch’s Sale of Fox Entertainment to Disney
After years of speculation regarding which son will succeed Murdoch, the sale signals that Rupert has made a "Sophie’s Choice" among his sons Lachlan and James.
The New Yorker, December 15, 2017

Don't Mess With Roy Cohn
For those seeking to better understand Donald Trump, this 1978 Esquire profile of his mentor, Roy Cohn, might help.
Esquire, December 1978
PLUS: Ken discusses Cohn on the Esquire Classic Podcast

Fixing Broken Windows
Bill Bratton wants to be America’s top cop. His critics say that his legacy is tainted.
The New Yorker, September 7, 2015

Blood, Simpler
One woman’s drive to upend medical testing.
The New Yorker, December 15, 2014

The Hillary Show
Can Hillary Clinton and the media learn to get along?
The New Yorker, June 2, 2014

Outside the Box
Netflix and the future of television.
The New Yorker, February 3, 2014

Freedom of Information
A British newspaper wants to take its aggressive investigations global, but money is running out.
The New Yorker, October 7, 2013

After Bloomberg
What kind of city is the Mayor leaving to his successor?
The New Yorker, August 26, 2013

Business Outsider
Can a disgraced Wall Street analyst earn trust as a journalist? (PDF)
The New Yorker, April 8, 2013

The Heiress
The rise of Elisabeth Murdoch.
The New Yorker, December 10, 2012

Citizens Jain
Why India’s newspaper industry is thriving. (PDF)
The New Yorker, October 8, 2012

Paper Trail
Did publishers and Apple collude against Amazon? (PDF)
The New Yorker, June 25, 2012

Get Rich U.
There are no walls between Stanford and Silicon Valley. Should there be?
The New Yorker, April 30, 2012

War of Choice
Marco Rubio and the G.O.P. play a dangerous game on immigration.
The New Yorker, January 9, 2012

Changing Times
Jill Abramson takes charge of the Gray Lady.
The New Yorker, October 24, 2011

A Woman's Place
Can Sheryl Sandberg upend Silicon Valley's male-dominated culture?
The New Yorker, July 11, 2011

Murdoch's Best Friend
What is Robert Thomson doing at the Wall Street Journal?
The New Yorker, April 11, 2011

The Dictator Index
The billionaire Mo Ibrahim battles a continent's legacy of misrule.
The New Yorker, March 7, 2011

You've Got News
Can Tim Armstrong save AOL?
The New Yorker, January 24, 2011

The Networker
Afghanistan’s first media mogul
The New Yorker, July 5, 2010

Publish or Perish
Can the iPad topple the Kindle, and save the book business?
The New Yorker, April 26, 2010

Non-Stop News
With cable, the Web, and tweets,can the President—or the press—still control the story?
The New Yorker, January 25, 2010

Media Maxims
What are the enduring lessons we might draw from a close look at Google and today’s rapidly changing digital landscape? I came up with these twenty-five media maxims.
November 14, 2009

Ten Things Google Has Taught Us
Ken Auletta, author of a new book on the company, shares his insights on why it's uniquely successful and what that means for the media world.
Fortune.com, October 26, 2009

Searching for Trouble
Why Google is on its Guard.
The New Yorker, October 12, 2009

The Search Party
Google squares off with its Capitol Hill critics.
The New Yorker, January 14, 2008

Promises, Promises
What might The Wall Street Journal become if Rupert Murdoch owned it?
The New Yorker, July 2, 2007

Critical Mass
Everyone listens to Walter Mossberg.
The New Yorker, May 14, 2007

The Fixer

Why New Yorkers call Howard Rubenstein when they've got a problem.
The New Yorker, February 12 , 2007

Mad As Hell
Lou Dobbs's populist crusade.
The New Yorker, December 4 , 2006

Hollywood Ending
Can a wiretap scandal bring down L.A.'s scariest lawyer?
The New Yorker, July 24, 2006

The Raid
How Carl Icahn came up short.
The New Yorker, March 20, 2006

The Inheritance
Can Arthur Sulzberger, Jr., save the Times—and himself?
The New Yorker, December 19, 2005

Fault Line
Can the Los Angeles Times survive its owners?
The New Yorker, October 10, 2005

The Dawn Patrol
The curious rise of morning television, and the future of network news.
The New Yorker, August 8, 2005

The Long and Complicated Career of Dan Rather
The New Yorker, March 7, 2005

The New Pitch
Do ads still work?
The New Yorker, March 28, 2005

Big Bird Flies Right
How the Republican party learned to love PBS
The New Yorker, June 7, 2004

Fortress Bush
How the White House keeps the press under control.
The New Yorker, January 19, 2004

Family Business
Dow Jones is not like other companies. How long can that go on?
The New Yorker, November 3, 2003

Ralph Nader, Public Eye
He took on the tough cases other guys wouldn’t touch.
Esquire, December 1983

Larry Tisch, Who Mistook His Network For a Spreadsheet
In five years as CEO, he has had one passion: saving money. He’s never understood why his employees hate him so much. Or why he may end up destroying CBS.
Esquire, September 1991

How the Politicians and the Public Learned to Loathe the Media
An election-year anatomy of an institution in decline.
Esquire, November 1992

more articles >>




Trump Is Journalisms' Click Bait
Ken's speech accepting the Society of the Silurians's Lifetime Achievement Award.

Silurians Honor Auletta with Lifetime Achievement Award
The Society of the Silurians, an organization of veteran journalists, honored Ken with their Lifetime Achievement Award on November 19th. The award has been given to a long chain of boldface journalistic names, including Gay Talese, Pete Hamill, Gloria Steinem, Murray Kempton, and Walter Cronkite, who received the first award in 1969.
Plus: A tribute to Ken by New Yorker editor David Remnick, published in the organization's newsletter.

Podcast: Ken on "The Moment"
Brian Koppelman talks to Ken about his career, his life, and his new book, Frenemies.

Read an Excerpt from Frenemies
Ken's new book about the Epic Disruption of the Ad Business (and Everything Else) was published in June.

Podcast: Trump mentor Roy Cohn
If president-elect Donald Trump learned anything from his mentor Roy Cohn, it was this: punch first and never apologize. Esquire Podcast host David Brancaccio talked to Ken about his searing 1978 profile of Cohn, and how Cohn’s unrelenting cruelty and drive helped shape the man who will now lead the country.

Blog Museum Director and Flipboard Creator Agree on Curation
At the Cannes Lions festival, Ken moderated a panel with Flipboard CEO Mike McCue and Whitney Museum Director Adam D. Weinberg.

Blog Post: Postscript: Bill Campbell, 1940-2016
Bill Campbell instructed Steve Jobs, Jeff Bezos, and countless other entrepreneurs on the human dimensions of management.

Blog Post: Why Larry Page is Stepping Away
Page announced that he would be stepping down as C.E.O. of Google to join Brin in ruling a new parent company, Alphabet, which will include Google, Google X, Calico, and various other ventures. No doubt, there will be conspiracy theorists who seek to explain the move.

Blog Post: Brian Williams’s Mistake: Part III
Tom Brokaw played a key role in NBC’s decision last night to suspend the news anchor Brian Williams, according to two people involved.

Blog Post: Brian Williams’s Mistake: Part II
The networks have a stake in promoting their anchors as God-like figures. By showing them in war zones, with Obama or Putin, buffeted by hurricanes, and comforting victims, they are telling viewers that their anchors are truth-tellers who have been everywhere and seen everything and have experience you can trust.

Blog Post: Brian Williams’s Mistake: Part I
NBC News anchor Brian Williams has said that he was on a helicopter that was forced down after being hit by a rocket-propelled grenade, or R.P.G., in Iraq in 2003. When I first heard, earlier this week, that this wasn’t quite true, I thought of it as just evidence of a very familiar human foible.

Blog Post: Why the Media Doesn’t Want to Remember Gary Hart
Matt Bai’s book “All the Truth Is Out: The Week Politics Went Tabloid” zeroed in on a turning point in American political journalism, now largely forgotten: the way the press pursued Gary Hart, the leading Democratic candidate for President in the 1988 campaign, about his sex life.

Blog Post: Remembering Mario Cuomo
Mario Cuomo did not go all the way in baseball (he couldn’t hit a curveball). Nor did he go all the way in politics. He chose not to run for President in 1992 because his ambition was superseded by his distaste for the grovelling, the fundraising, the selling, the motels. He did, however, “go all the way” as a public man.

Blog Post: What Nick Davies Found Out
He was the indispensable reporter in the revelation of the abuse of power and illegal phone hacking perpetrated by News of the World and the Sun, the London newspapers owned by Rupert Murdoch’s News Corp. Now Davies has produced a four-hundred-page ticktock of the scandal.

Blog Post: Why Jill Abramson Was Fired: Part IV
The story of Jill Abramson’s abrupt termination as the executive editor of the New York Times is one of those running stories in which reporters peel away one layer only to be presented with another.

Podcast: Reporting on the Media
Ken talks about the strategies he uses to report on reporters and the press, specifically his recent pieces on the firing of Jill Abramson and on Hillary Clinton's fraught relationship with the media.

Blog Post: Why Jill Abramson Was Fired: Part III
The latest detail to emerge involves what Arthur O. Sulzberger, Jr., the publisher of the New York Times, has told people at the paper was Abramson’s betrayal of trust.

Blog Post: Why Jill Abramson Was Fired: Part II
In the gossipy world of New York journalism, the firing of Jill Abramson from her position as the executive editor of the Times provoked a veritable explosion of talk, posts, and Instagram pictures of the objects of interest.

Blog Post: Why Jill Abramson Was Fired: Part I
The events leading to the exit of the executive editor of the New York Times.

Tales from the Front Lines of the Media Revolution
In April, Auletta was invited to appear as the 2014 Terhune Journalism Lecturer at Montclair State University School of Communication and Media. Watch it on YouTube.

Fit to Print: Ken talks to Jill Abramson
At the 2013 New Yorker Festival, Ken interviewed the executive editor of the New York Times.

Podcast: Bloomberg's Years as Mayor
With Michael Bloomberg’s twelve-year term as mayor of New York City coming to an end, Ken Auletta and Ben McGrath—who have both written about Bloomberg for The New Yorkerjoined host Amelia Lester on the Political Scene podcast to discuss his time in office and the mark he has left on the city. Newyorker.com. (August 22, 2012

Reader Chat: On Marco Rubio
In the January 9th issue of The New Yorker, Ken wrote about Senator Marco Rubio of Florida and the G.O.P.'s politically risky stance on immigration. Here Auletta answers readers’ questions in a live chat on Newyorker.com. (January 5, 2012)

Blog Post: Media Deaths and Births in 2011
Amazon released four new low-priced Kindles, Google changed its C.E.O., LinkedIn went public, and a contentious and momentous copyright battle brewed in Congress. (Newyorker.com, December 6, 2011)

Ken Speaks on Digital's Disruption of Media
In this interview with the International Journalists' Network, Auletta weighs in on the digital revolution, The Huffington Post and why he doesn’t spend as much time as he would like on social media. (December 14, 2011)

Auletta Talks about the Future of Content
Anis Shivani's email conversation with Ken, on Huffingtonpost.com. (December 10, 2011)

Ken's ICFJ Keynote
On November 1st, 2011, Ken gave the keynote speech at the annual International Center for Journalists dinner in Washington, D.C. Read the address here.

Reader Chat: On Jill Abramson
Ken Answered readers' questions in a live chat on Newyorker.com. (October 17, 2011)

Blog Post: Steve Jobs 1955-2011
Steve Jobs was not a great human being, but he was a great, transformative, and historical figure. One big question, Auletta writes, is whether the unbelievably innovative culture he forged will live. Also: Ken answered eight questions about Jobs on Newyorker.com. (October 6, 2011)

Murdoch's Spouting Dam
Auletta joins The New Yorker's John Cassidy and Lauren Collins to discuss the News Corp phone-hacking scandal.

Blog Post: The Brooks Resignation
The only surprise in the resignation of Rebekah Brooks is that it took so long, Ken writes on Newyorker.com. (July 15, 2011)

Blog Post: What Murdoch Made
Is Rupert Murdoch responsible? Of course he is. (Newyorker.com, July 7, 2011).

Blog Post: Tim Armstrong's Hail Mary Pass
Ken writes about AOL’s purchase of the Huffington Post, on Newyorker.com. (February 7, 2011)

Blog Post: Why Is Eric Schmidt Stepping Down at Google?
Was the Google CEO pushed or did he jump? (Newyorker.com, January 21, 2011)

Auletta at The New Yorker Festival
At The New Yorker Festival, Ken gave a talk about how the Internet is affecting media and culture. A preview is below. To watch his full remarks, visit Fora.tv.

Ken's Advice to the Class of '10
On June 10, 2010, Ken gave the Commencement Address at the Nightingale-Bamford School in Manhattan. Here are his remarks to the new High School graduates.

Auletta talks to Wall Street Journal MarketWatch
MarketWatch's Jon Friedman sat down with Ken to discuss the changing media landscape and Google's influence over the old media industries.

... and watch Part II

Ken Interviews Lorne Michaels, Seth Meyers
On March 2, 2010, at a breakfast sponsored by the Newhouse School and The New Yorker, Ken interviewed Lorne Michaels, the creator and executive producer of Saturday Night Live, and Seth Meyers, the show's head writer and anchor for “Weekend Update.”
Right-click to download

Auletta Talks about the Future on Charlie Rose
On December 23, 2009, Ken spoke with Charlie about Google, Microsoft, Twitter, and the future of media.

Where Google Goes From Here
On the New York Times' "Room For Debate" blog, John Markoff asked Ken and Twitter venture capitalist Fred Wilson to discuss Google's effect on the Internet and new and old media.
Read Part 1
Read Part 2

Auletta Interviewed on Tech Nation
Auletta was the guest on Public Radio's Tech Nation. He spoke to host Dr. Moira Gunn about Google and his views on technology and pop culture.
Right-click to download.

Marketwatch Profiles Auletta
Jon Friedman celebrates Ken's new Google book and muses on what subject the media writer should tackle next.

Ken Talks Google on Charlie Rose
Auletta talked to Rose about how Google has transformed the way we work, live, communicate, and access information.

Ken Talks Google on Fresh Air
Auletta tells Terry Gross that although the company trumpets free access to information, it is notoriously tight-lipped when it comes to its own formula for success.
Right-click to download.

Geithner and Greed
The Daily Beast writes: "In 1985, Ken Auletta wrote a financial classic, Greed and Glory on Wall Street. Now, William Cohan has written another, House of Cards..."

Auletta Interviews Google's Eric Schmidt
Ken Auletta interviewed Eric Schmidt, the chairman and C.E.O. of Google, in San Francisco on June 11, 2008, at a breakfast sponsored by the Newhouse School and The New Yorker.

Watch the conversation >>
Listen to the conversation >>
Subscribe to the Auletta podcast in iTunes >>

The Three Anchors
On October 2, 2004, Ken Auletta moderated a panel discussion with Tom Brokaw, Peter Jennings, and Dan Rather in the Celeste Bartos Forum of The New York Public Library. The conversation was part of the sixth annual New Yorker Festival. Here is a recording of that conversation. (Requires Flash Player.)

Listen to Part I >>
Listen to Part II >>
Listen to Part III >>

Try for the latest Ken Auletta news and reviews.




The Epic Disruption of the Ad Business (and Everything Else)



Coming in June 2018, an intimate and profound reckoning with the changes buffeting the up to $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled.

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women—though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing—revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Read the Introduction >


The End of the World As We Know It



Bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Googled is a Bestseller
Ken's book has hit the bestseller lists, and publishers in fifteen nations have already signed on to publish, including England, China, Israel, Brazil, Portugal, Indonesia, and Japan.

What the Critics are Saying About Googled
Michiko Kakutani in the New York Times, and other praise.


Media Man
Ted Turner's Improbable Empire



"One of the Best Business Books of 2004."
- Business Week

The Best Media Book of the Year.
- Jon Friedman of CBS Marketwatch

"An intriguing study of an entrepreneurial outsider who became a mainstream media mogul."
-The Financial Times, September 29, 2004

" Ken Auletta puts the most human of faces on Turner yet. The picture is of a tycoon who has lost his power — and maybe even his way — since being pushed off his pedestal in 2000."
- Business Week, October 4, 2004

"Media Man glides breezily through Turner's eventful life, plucking out vivid details and amusing anecdotes to build a nuanced and engaging portrait of an immensely complicated man."
-The Washington Post, October 10, 2004

"Auletta is deft at capturing the other sides to Turner—for example, his genuine concern for the planet, and how a Warner Bros. cartoon movie called The Iron Giant brought him to tears."
-Fortune Magazine, October 18, 2004


Inside the Business of News



Auletta is the James Bond of the media world... The result: stories that give readers an intimate feel for the drama within the institutions that set the national news agenda."
- Business Week, January 12, 2004

"Who guards the gatekeepers of the wayward press? These days it's Auletta of The New Yorker.... Our modern Liebling has prime access, a fine ear and smooth narrative clarity, especially about business strategy. He unravels mysteries large and small."
-The Washington Post's Book World, January 25, 2004

"Backstory... confirms his place as dean of U.S. media critics."
- U.S.News & World Report, March 15, 2004

More Books...


























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