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BARNES & NOBLE
The Epic Disruption of the Ad Business (and Everything Else)
Coming in June 2018, an intimate and profound reckoning with the changes buffeting the up to $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled.
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women—though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Read the Introduction
End of the World As We Know It
Bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Turner's Improbable Empire
The Best Media
Book of the Year.
Jon Friedman of CBS Marketwatch
"An intriguing study of an entrepreneurial
outsider who became a mainstream media mogul."
" Ken Auletta
puts the most human of faces on Turner yet. The picture is of a
tycoon who has lost his power — and maybe even his way — since
being pushed off his pedestal in 2000."
-The Financial Times, September 29,
Business Week, October 4, 2004
"Media Man glides breezily through Turner's
eventful life, plucking out vivid details and amusing anecdotes to
build a nuanced and engaging portrait of an immensely complicated
-The Washington Post, October 10,
"Auletta is deft at capturing the other sides
to Turner—for example, his genuine concern for the planet, and how
a Warner Bros. cartoon movie called The Iron Giant brought him to
-Fortune Magazine, October 18, 2004
Inside the Business of News
From Howell Raines and the
New York Times to Roger Ailes and Fox News, America's
most celebrated media journalist dissects the people and institutions
shaping media, for good and for ill, in a time of profound
Auletta is the James Bond of the media world, a man who combines
the probing mind and easy charm of a top intelligent agent
with the glamour that benefits the holder of a high-profile
job. In the past decade, Auletta, the media critic for The
New Yorker, has set his sights on a variety of media targets,
often getting both access and time for a thorough exploration.
The result: stories that give readers an intimate feel for
the drama within the institutions that set the national news
- Business Week, January 12, 2004
guards the gatekeepers of the wayward press? These days it's
Auletta of The New Yorker.... Our modern Liebling has
prime access, a fine ear and smooth narrative clarity, especially
about business strategy. He unravels mysteries large and small."
-The Washington Post's Book World, January 25, 2004
and its Enemies
Microsoft case is the most important legal dispute of this
century or the last. This book is a perfect integration of
the legal and the business drama at the heart of the case.
Best Business Stories of the Year, 2002 Edition
The second annual edition of this new series is packed with
entertaining business stories from the past year. The submission
deadline was extended to include two pieces on the effects
of the WTC disaster on the economy and American consciousness.
Warriors of the Information Superhighway
titanic struggle is taking place - not just among corporate
titans, but among entire industries across the globe. At stake
is control of the world's fastest-growing industry: communications.
How the TV Networks Lost Their Way
happened to network television in the 1980s? How did CBS,
NBC, and ABC lose a third of their audience and more than
half of their annual profits?
and Glory on Wall Street:
The Fall of the House of Lehman
a quiet July morning, one of the world's most powerful and
prestigious investment banking partnerships was launched on
the path to ruin-not by the economy, not by an act of God,
but by a self-inflicted wound.
Art of Corporate Success
The Story of Schlumberger
A first-hand account of America's new social dropouts—street
criminals, hustlers, long-term welfare recipients, and the
homeless—and of what might be done to bring them into
Streets were Paved with Gold
The Decline of New York, An American Tragedy
Reporting on the Polls, the
Press, the People and the City.
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